Tuesday, January 25, 2011

Communication 101 . . . in 2011

Biggest communication firestorm so far this year? Easy. The Jay Cutler injury diagnosis/character annihilation via Twitter on Sunday. This piece in the Chicago Sun-Times recaps the blizzard of negative comments.

Our Positively Writing view of all this, not surprisingly, is how immediacy of communication increases the need for more thoughtful, precise language. If your thoughts are going to fly around the world as soon as your synapses finish firing, you'd better be accurate.

But several NFL players were decidedly not accurate when they accused Cutler of wimping out without having any—ANY—information about his injury. They couldn't possibly be accurate without medical information. They made judgments based entirely on what they saw. So they made poor judgments.

Cutler was in fact hurt, though by (admittedly surreal) NFL standards not severely. The Twitter squad real-time reacted to Cutler's behavior on the sidelines. And without question he looked uninterested, unenthusiastic, and displayed no sense of leadership. Our Positively Writing opinion is that he absolutely oozed negative energy.

When we write negatively without supporting facts we risk receiving the negative input we send out to others. If just one of the players who blasted Cutler had Tweeted "Don't kno how badly Jay is hurt, but needs to pump up his mates," that Tweeter would be viewed far more positively. So, "you get what you give" applies once again. As ever.

Take a second or two—literally just a couple of seconds—and you're far more likely to create a more thoughtful communication. Don't be a knee-jerk accuser; we seem to have far, far too many of those these days. Focus on facts . . . then integrate those facts into your opinion. Skip the facts and subject yourself to lowered universal opinion.

Your choice.

No comments:

Post a Comment